Activations. Signage, builds and installs for Australia's largest brands.

  • Nike
  • adidas
  • LEGO
  • MECCA
  • NGV
  • Victoria's Secret
  • CeraVe
  • State Library Victoria
  • Melbourne Museum
  • Rodd & Gunn
  • Monash University
  • Goodyear
  • Anytime Fitness
  • Koko Black
  • Daniel's Donuts
  • STRONG Pilates
  • Parks Victoria
  • Boral
  • SAAR
  • Pacific Werribee
  • Bounce
  • Harry the Hirer
Got something in mind?I’m an agency
[ M/FW ] Fashion capsules, Emporium MelbourneSee the work
A glass M/FW fashion capsule in Emporium Melbourne, shoppers blurring past it toward the escalators

In their words

What the brands and the people we build for say about the work, and about working with us. Their words, never ours.

  • “What stands out is their capability, attention to detail and willingness to go above and beyond. I've worked with Luke and the team for many years across a range of projects, most recently delivering premium exhibition activation pieces within tight timeframes.”

    Rick PriceGM, Signage, Harry the Hirer

  • “Luke's ability to work with us creatively and tweak files when required is incredibly helpful when working to tight deadlines. In Mind Activations has helped us deliver a range of internal and external signage solutions for large-scale events. They're professional from concept through to delivery, provide quality materials and application, and always go the extra mile.”

    TJ CarrollDirector, Engage at Disegno

  • “Their ability to transform experiences into compelling narratives is remarkable. What stood out most was the team's ability to listen with empathy and truly understand what mattered. They took the time to capture not just facts, but the heart and emotion behind each story. The stories they created for our anniversary celebration exceeded all expectations and generated an overwhelmingly positive response from participants, carers, families, staff, supporters and guests.”

    Sharon StrugnellCEO, BrainLink Services

  • “We worked closely with Luke, through a heritage consultant, on the heritage signage installation at 280 Little Collins Street. He made what could have been a complex process feel simple and well managed. His communication was clear, he took ownership of the outcome, and everything was delivered professionally, exactly as promised.”

    Josh BeagleyDirector of Hospitality, Rodd & Gunn

01 / 04

What we make.

Seven kinds of work, one crew. Pick one to see the jobs.

What we make, job by job

The brief[ Carlton Draught ]

Install an MCG suite, made over as a hotel room for Carlton Draught's Grand Final winners.

  1. [ Carlton Draught ]Proof 1 of 3 · Activations

    Red lockers with a nameplate and a robe for each winner, footies on the wall
    Installed Lockers Fit-out
    A red Hall of Fame wall with three framed photos of past winners
    Installed Hall of Fame Wall graphics
    A round table printed with the Carlton Draught logo, native flowers on top
    Installed Tables Styling

    IN MIND [ACTIVATIONS]Installed

  2. [ CeraVe ]Proof 2 of 3 · Pop-ups

    Blue CeraVe lockers in the MVP House
    Installed Lockers Fit-out
    A blue floor graphic marked out like a footy field, leading into the display
    Installed Footy-field floor Floor graphics

    IN MIND [ACTIVATIONS]Installed

  3. [ Daniel's Donuts ]Proof 3 of 3 · Signage

    A Daniel's Donuts shopfront with its lit script sign
    Installed Shopfront Signage
    A Daniel's Donuts store in a shopping centre with lit script signs
    Illuminated Centre store Signage

    IN MIND [ACTIVATIONS]Installed · Illuminated

[ The team ]Melbourne, producing and installing nationally

One team, start to finish.

We produce it, install it and own every step in between. One contact from the first call to bump-out, and more than 25 years in the industry across our team. Built to your brief, not ours.

Most suppliers win the job, make it, then hand the install to someone else. That's where it falls over, so we never do.

  1. The install

    Where most jobs fall apart, and the part we never hand off. The crew that plans it installs it.

  2. The deadline

    Tight timeframes are normal for us. We plan back from opening night and stay on site until it's right.

  3. One contact

    One point of contact from the first call to bump-out. No chain of suppliers, nothing lost between them.

  4. Any scale

    From one kiosk to a national rollout, with crews resourced to the job.

About us

How an In Mind job runs.

Step by step: a pop-up, from the first site visit to the doors opening.

  1. Your vision, the space and the goals first. We survey the site, then guide you to the right approach, materials, budget and timing.

    You get: a measured site and a plan.

  2. Ideas turned into designs that work in the real world. The artwork, the details and the finishes are agreed before anything is made.

    You get: drawings and artwork to sign off.

  3. The print, the skins and the frame, made and checked against the drawings before anything leaves for site.

    You get: every piece made to spec, on time.

  4. The same team on site, start to finish. Stood up, finished and checked before the doors open.

    You get: the people who planned it, installing it.

[ Diorama ] A pop-up on a plaza, from survey to opening

The jobs, told properly.

All the work
  1. Carlton Draught · ActivationsWake Up at the 'G: an MCG suite as a hotel room
  2. M/FW · ExhibitionsGlass capsules for Melbourne Fashion Week
  3. Monash University · SignageSignage for events across Monash's campuses, inside and out, all year.
  4. BrainLink · ExhibitionsThe people behind BrainLink's first twenty years, told in a gallery the guests walked through.

For agencies & studios.

Your concept and your client. Our crew, three ways in.

I’m an agency

  1. Produce and install

    Hand us the design. We spec the materials, produce it, install it and bump it out.

  2. Install only

    Already made? We install it, safely and to spec, anywhere in Australia.

  3. Called in late

    When another supplier's job has gone wrong, we've stepped in and finished it. More than once.

  • An MCG suite in Carlton Draught red, three beds facing the ground
    [ Carlton Draught ]
  • A frosted M/FW Fashion Capsules panel inside the glass
    [ M/FW ]
  • Red lockers with a nameplate and a robe for each winner
    [ Carlton Draught ]
  • Blue Monash Student Communities marquees and towers on a campus lawn
    [ Monash University ]
  • A frosted glass capsule with M/FW lettering in Emporium Melbourne
    [ M/FW ]
  • A round table with the Carlton Draught logo, native flowers on top
    [ Carlton Draught ]
  • A red Hall of Fame wall with three framed photos of past winners
    [ Carlton Draught ]

Who brings us in

Australia’s leading creative and event agencies, for the country’s largest brands.

Got something in mind?

Where
Melbourne, producing and installing nationally
What do you need?
Step 1 of 4

Select as many as you like.

  • One point of contact, start to finish
  • Melbourne, producing and installing nationally
  • Sent to our inboxes, stored nowhere

Before you call.

Or skip the questions: call Anya on 0431 277 601.

Do you work outside Melbourne?

Yes. We're based in Melbourne and install nationally, with trusted crews resourced to each job.

Do you work with agencies?

A lot of our work comes through agencies. You keep the concept and the client; we produce it, install it and hand it back finished, as an extension of your team.

Can you install something another supplier made?

Yes. Install only is one of the ways in, and we've been called in to finish jobs that went wrong elsewhere.

Do you design it, or do we?

Either. We design from your brief, or work from your agency's or designer's artwork and prepare the files for production.

How quickly can you turn a job around?

It depends on the job, but tight deadlines are normal for us. Tell us the date it has to be up.

What do you need from us to quote?

The date, the place, sizes or a site visit, and any artwork or references you have.