An MCG suite in Carlton Draught red: three beds against a panelled wall of framed ads, the ground through the glass
[ Carlton Draught ] Wake Up at the ’G, the MCG

Production & install for agencies.

For creative, experiential and event agencies, and design studios.

  • We produce your concept and install it, overnight if it has to be.
  • Your client stays yours.
  • One contact from brief to bump-out.
  • Melbourne based, installing Australia-wide.

Who we work with.

Agencies and studios of every size bring us in, for clients in just about every industry. Most come by referral: one job, then the next.

Who brings us in

  1. A frosted M/FW Fashion Capsules panel inside a glass capsule

    Creative and design studios

    You've designed it. We produce it to your drawings and install it.

  2. Red Carlton Draught lockers with a robe and a footy for each winner

    Experiential and event agencies

    Activations, launches and events on a deadline, often overnight.

  3. A red AFL Guess the Footys booth with a glass cube in a shopping centre

    Exhibition and hire companies

    Stands, booths and media walls, in for the show and out after it.

  4. An installer on a scissor lift applying line art to the NGV's water wall

    Printers and sign makers

    Already made? We install it, to spec, anywhere in Australia.

The brands behind the work

Food and drink, fashion and retail, sport and fitness, beauty and health, culture and education, events, shopping centres, industry and government.

  • Nike
  • adidas
  • LEGO
  • MECCA
  • NGV
  • Victoria's Secret
  • CeraVe
  • State Library Victoria
  • Melbourne Museum
  • Rodd & Gunn
  • Monash University
  • Goodyear
  • Anytime Fitness
  • Koko Black
  • Daniel's Donuts
  • STRONG Pilates
  • Parks Victoria
  • Boral
  • SAAR
  • Pacific Werribee
  • Bounce
  • Harry the Hirer

Why agencies choose us.

Plenty of suppliers can produce your concept. Fewer will stand it up on site, on the night, and stay until it's right. That's the part we built the business on.

  • The install, never handed off

    Most suppliers win the job, produce it, then pass the install to someone else, and that's where jobs fall apart. The crew that plans yours installs it.

  • Called in when it's gone wrong

    Agencies have brought us in to finish what another supplier couldn't, like an activation in Richmond someone else had started. It's often how the next job begins.

  • Your client stays yours

    We work as part of your team, under your name on site if you'd like, and we never go around you to your client.

  • One contact, brief to bump-out

    One person who knows your job from the first call to the last bolt. No chain of suppliers, and nothing lost between them.

  • Overnight, on deadline

    Tight timeframes are normal for us. We plan back from opening, install after hours while the centre or venue is closed, and stay until it's right.

  • Any scale, anywhere

    One kiosk or a national rollout, with trusted crews resourced to the job, wherever your client is.

From your brief to your client.

How it runs when an agency brings us in. Your concept and your client the whole way; our crew from the first site walk to the handover.

Your step Ours

[ Diorama ] A display in a shopping centre, from your brief to your client

01 Your brief

You

The concept, the site and the date it has to open.

Us

One call, then we walk the site with you and ask what the drawings don't say.

Three ways to bring us in.

  • Produce and install

    Hand us the design. We spec the materials, produce it, install it and bump it out.

  • Install only

    Already made? We install it, safely and to spec, anywhere in Australia.

  • Called in late

    When another supplier's job has gone wrong, we've stepped in and finished it. More than once.

In their words

What the brands and the people we build for say about the work, and about working with us. Their words, never ours.

We work with some of Australia's largest agencies and studios. How we work with them

  • “What stands out is their capability, attention to detail and willingness to go above and beyond. I've worked with Luke and the team for many years across a range of projects, most recently delivering premium exhibition activation pieces within tight timeframes.”

    Rick PriceGM, Signage, Harry the Hirer

  • “Luke's ability to work with us creatively and tweak files when required is incredibly helpful when working to tight deadlines. In Mind Activations has helped us deliver a range of internal and external signage solutions for large-scale events. They're professional from concept through to delivery, provide quality materials and application, and always go the extra mile.”

    TJ CarrollDirector, Engage at Disegno

  • “Their ability to transform experiences into compelling narratives is remarkable. What stood out most was the team's ability to listen with empathy and truly understand what mattered. They took the time to capture not just facts, but the heart and emotion behind each story. The stories they created for our anniversary celebration exceeded all expectations and generated an overwhelmingly positive response from participants, carers, families, staff, supporters and guests.”

    Sharon StrugnellCEO, BrainLink Services

  • “We worked closely with Luke, through a heritage consultant, on the heritage signage installation at 280 Little Collins Street. He made what could have been a complex process feel simple and well managed. His communication was clear, he took ownership of the outcome, and everything was delivered professionally, exactly as promised.”

    Josh BeagleyDirector of Hospitality, Rodd & Gunn

01 / 04

Questions agencies ask.

Or skip the questions: call Anya on 0431 277 601.

Do you work white-label?

Yes, if you'd like us to. We work as part of your team, can wear your name on site, and never contact your client unless you ask us to. Your client stays yours.

Do you quote and invoice the agency or the client?

The agency. We quote you and invoice you, and talk to your client only when you want us to.

Can you work from our designs and drawings?

Yes. We work from your drawings and artwork, check every piece for fixings, weight and access before production, and come back to you if anything needs to change.

Can you install overnight or out of hours?

Yes. Shopping centres, venues and stores usually need it done while they're closed, so we plan around the site's hours and leave it clean for opening.

Do you handle inductions, SWMS and insurance?

Yes. We take care of the site's paperwork for the install, from inductions and safe work method statements to certificates of currency, and deal with the centre's or venue's management.

Can you take over a job another supplier started?

Yes. We've been called in to finish jobs that went wrong elsewhere. Send us what you have and the date, and we'll tell you straight what's achievable.

Can you install interstate, or across many sites?

Yes. We're based in Melbourne and install nationally, with trusted crews resourced to each job, from one kiosk to a national rollout.

Will you keep our concept confidential?

Yes. A lot of our work can't be seen before launch. We'll sign your NDA, and nothing goes on our socials until you say.

Got something in mind?

What do you need?
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  • One point of contact, start to finish
  • Melbourne, producing and installing nationally
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