An MCG suite made into a hotel room for the Grand Final winners, installed for a creative studio.
Wake Up at the 'G: for the 2026 AFL Grand Final, Carlton Draught turned an MCG suite into a hotel room for the winners.
The studio designed it to the last detail: a red locker with a nameplate for each winner, a Hall of Fame wall, three beds against a wall of framed ads, and tables printed with the logo.
We installed it in suite 3-48, so the room was ready and waiting when the winners walked in.
Up close, as it was on the day for Carlton Draught.
On every job we show it, so nobody's idea is ever passed off as ours.
By The studio.
Wake Up at the 'G, the studio's idea for Carlton Draught.
By The studio.
The room, down to each winner's nameplate.
By The studio.
Every piece made ready by the studio's team.
By In Mind.
Into suite 3-48 at the MCG, ready for the winners.
Other jobs, for brands from one store to national names.
Fashion Capsules, Emporium Melbourne
Event signage, all year
Biodiversity Gallery
MVP House
Retail kiosk
Guess the Footys
